![]() In 2013, Pew Research Center found via a survey extrapolation that 82% of Americans said they got news on a desktop or laptop and 54% said they got news on a mobile device.Ĭiting data from comScore, the companies said their alliance reaches over 129 million people across the partners’ combined digital platforms every month. The ABC News-Yahoo alliance is one of many new efforts that have traditional purveyors of news teaming up with experts in digital distribution in a bid to keep their content in front of a rising generation that increasingly turns to mobile, digital and social outlets to scan the latest headlines and even conduct deeper research of current events. NBCUniversal, for example, has made investments in Re/code, the tech-news outlet owned by Revere Digital, and Now This News, a provider of short-form video through mobile and social-media outlets. We think this will help us tremendously.” ![]() “We just want to make sure that our journalism is in front of as many people as possible and that we are reaching out to a new generation in all the ways they want to consume content. “We see it as a bet on the mobile future,” James Goldston, president of ABC News, told Variety in an interview conducted in his office at ABC News’ New York headquarters. The expansion of that relationship is expected to be announced Thursday during “GMA.” Couric’s involvement would also seem to put to rest speculation that the former “Today” anchor might be heading back to NBC amid the shakeup at NBC News.ĪBC and Yahoo struck a digital alliance in 2011. ![]() The deal is designed for both sides to expand the reach of their content as media audiences become more splintered. ABC and Yahoo are expanding their partnership to include a daily segment on “Good Morning America” built around personalities from Yahoo, broader distribution of clips from ABC shows and special programming contributed by Yahoo global news anchor Katie Couric. ![]()
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